About Steve
Meet
Steve
Steve Wheatcroft was the original founder of ULS and started the company in 1989.
By 2019 Steve had grown revenues to over 30 million, with a 50/50 split between Landscape and Snow Services.
Along the way Steve has been heavily involved with SIMA, the Snow & Ice Management Association, along with other organizations across multiple industries. Steve has become a major contributor to the landscape & snow industries and has literally 100s of connections within the industry across North America, including equipment suppliers, airport service providers, industry experts, and of course friendly competitors.
Industry
Experience
Over Steve’s 35 plus years in the Land, Lawn, and Snow industries he has developed deep rooted connections with a variety of partners including:
- Service Buyers
- Industry Software Providers
- Key Industry Builders
- Advisors / Consultants / Coaches
- Private Equity Stakeholders
- M&A Firms
- Equipment Manufactures
- Community Builders
- Friendly Competitors
Along with this growing list Steve continues to build friendships and positive relationships across the industry and beyond.
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Throughout my journey I found building partnerships based on common goals, trust, and a win/win attitude always fostered the most success."
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Business
Timeline
In 2019 Steve sold a majority stake in ULS to Private Equity, and over the next 2 years served as the CEO navigating the company to approximately 100 million in revenue. At the start of 2022 Steve stepped down as the CEO of ULS and took on the new role of Corporate Development Officer. This freed Steve up to pursue more external facing opportunities and to assist in the acquisition of larger contracts. In early 2024 Steve moved on from ULS to pursue new opportunities.
As well as success on the service delivery side Steve was also the co-founder of Spectrum Equipment and was instrumental in Spectrum’s growth in equipment sales and rentals to both the construction and snow & ice management industries from 2015 to 2020.
His development of Spectrum gave him a seat at the table as an advisory and partner with Metal Pless, Trecan, Protech, CAT, Douglas Dynamics and other major snow & ice equipment manufactures from across North America. Steve sold Spectrum in 2020 and now acts as a consultant to the organization on snow & ice management projects and opportunities. This has seen Steve work with such clients as international and region airports, government entities, municipalities, facility management companies, and private contractors in the areas of snow & ice management.
Steve holds a B. Comm from the University of Calgary, where he attended on a full ride hockey, and academic scholarship. Along with this Steve holds a fellowship with Western University in London Ontario, and the Ivey School of Business in Entrepreneurial Studies and Business Transformation through the Quantum Shift Program.
Steve’s passion has always been building great companies through the development of great people. Steve continues to provide advisory services to the Land, Lawn, and Snow industries across North America in the pursuit of excellence while providing a clear path to success.
Media
Appearances
What is it ACTUALLY Like To Sell To Private Equity?
Steve talks life, business and lessons learned along the way
Hard Lessons Podcast: Urban Life Solutions Multimillion Dollar Company
Mark Bradley talks to the rookie and the vet - Charlie Kerrigan & Steve Wheatcroft's Landscape Mastery
6 Stages of Leadership with Steve Wheatcroft
Growth Takes Energy - The Entrepreneurial Journey
Fishing for Success & other valuable lessons learned
Ready to Get Started, Let's Connect!
Steve offers free 45-minute consultations to clarify your needs, and to assess the compatibility of a future partnership between Wheatcroft Advisory and your organization.